Case Study 05 . E-Commerce
Ember Store
A conversion-focused commerce rebuild with personalized recommendations, better search, and a flexible content workflow.
Problem
Underperforming conversion funnel
The legacy storefront had slow navigation and weak product discovery, leading to frequent drop-off before checkout.
Rigid merchandising operations
Content and promotional updates required engineering support, delaying campaign execution.
Low relevance in product discovery
Search and recommendations did not adapt to user intent or behavior patterns.
Solution
Headless storefront architecture
BR7 delivered a high-performance commerce frontend with modular merchandising surfaces.
Personalization and search upgrades
We introduced relevance tuning, recommendations, and improved filtering for product discovery.
Content operations enablement
A CMS-backed workflow allowed non-technical teams to ship campaigns faster without code deployments.
Architecture
Frontend
Next.js storefront with optimized product and checkout paths.
Commerce core
Order, inventory, and payment integrations.
Content and merchandising
Headless CMS with reusable landing and campaign modules.
Optimization
Event tracking and conversion experiment hooks.
Measured results
2.4x
Conversion uplift
Compared with baseline performance from the prior store.
43%
Faster page interactions
Improved perceived speed on critical browse and product flows.
61%
Merch update time reduction
Campaign and catalog updates shifted from engineering to ops.